Entrepreneurs
Starting an Online Business During a Recession
Almost every day you hear about failing banks, stock market declines, increased unemployment rates, declining real estate markets and cost-of-living increases. It doesn’t look good for our future does it? It’s time to cut back on everything and hoard every penny you can get hold of. Right?
Wrong! This is the time to tweak and to promote your business if you have one already.
This is actually a good time to start an Internet business, no matter what the economy looks like.
Why? Online sales have never been stronger!
In fact, a recent report published by Forrester Research indicates that, despite the ailing economy, online retail sales are expected to increase by 17% in 2008, bringing the annual amount spent online to $204 billion. Learn more...
Unlike local brick-and-mortar businesses, typically at the mercy of the local economy, you will have access to the entire global market. There are plenty of other customers to turn to if U.S. shoppers are slowing down their buying habits.
Another advantage is the low start-up costs of an Internet business. Unlike traditional businesses, you can get your website up and running for much less than any other business. You don't need to use your savings or go into debt in order to get started to get started. Give up a couple of nights on town and you’ve got it covered.
And speaking of debt, with such low initial cost, you'll have no concerns about trying to qualify for a start-up loan, something that's likely going to get much tougher during the current credit crunch.
The biggest advantage may actually be that you can start your new business while you're working your regular job, so you can continue to have a regular source of income while working on making your site successful. That’s something that you generally cannot do with a regular brick-and-mortar business.
Starting your own Internet business during a recession is an excellent form of job security!
Before you start building your website you need to prepare for your new business.
The biggest mistake you could make is to think that if you build it, they will come.
If you have a beautiful billboard in the desert no one will see it and you will have no traffic
Likewise, just because you have a great website doesn’t mean anyone will ever find you. There are billions of websites out there. In every niche there are thousands, maybe hundreds of thousands and even millions of competitors.
But don’t give up yet. That’s why Joe Congo Marketing Academy was created. If you learn how to do everything right and you take action, then chances are you will be successful in your new business.
The Majority of Established Business Owners Get This Wrong
You must avoid the following trap if you hope to build a successful online business during this turbulent economy – actually in any economy. The majority of established site owners get this wrong also. It’s one of the biggest reasons for failure online.
So what is the trap? Site owners, or publishers as they are called, look for something to sell and then they try to find a market for their product or service.
Identify Your Niche Market
To start a truly successful online business right now, you must first identify a "niche market." You must find a ‘starving’ market, identify a problem and then provide a solution. If you can do that right you can become highly successful even in a crowded market.
And yes, I know I sound like a broken record! You've likely heard me preaching and ranting about niche markets at least a dozen times already, but the truth is, no matter HOW often I talk about it, I still see so many well-intentioned people getting this WRONG.
My next question is, do you really know what a niche market is?
You hear people say, "My niche market is women over 50 who are interested in health care." Or, "My niche market is ladies who like to work in their garden." Or maybe, "My niche market is young professionals."
Thinking like this is an invitation to failure
It’s too big and too undefined. There are way too many totally different groups of people included in any one of those ‘niches’ to have even a slight chance of a successful campaign.
If you are marketing a physical product you'll probably find yourself competing directly with Walmart, Target, Best Buy, eBay and Amazon. Do you want me to predict the result of the competition?
However, if you are marketing to a true niche you have a much smaller, more defined target and you can predict exactly what the majority of your site’s visitors want.
Joe Congo Marketing Academy will teach you where they hang out online so you can find them. You will understand exactly how to contact them, how to speak to them and how to offer the specific products that will solve their problems and make a difference in their lives.
You will learn how you can really concentrate on becoming a recognized expert in your chosen market so that you'll be able to build really strong relationships of trust with your prospects.
This, my friend, is the key to success
And best of all, these smaller markets are often virtually ignored by the big guys, so you'll end up with much less competition! In a specific, targeted market the Internet has leveled the playing field.
So what is a specific, targeted market? Here are some examples. These are actual niches that real online entrepreneurs are getting wealthy by marketing to right now:
- Spanish-speaking architects looking for software, training, and resources
- People who want to make crafts with dried poppies
- Heavy metal bands looking for sponsorship and branded clothing and accessories
A niche market is extremely specific, and caters to a group of people who are all looking for the solution to a common problem.
And if you're worried that narrowing your market like this will limit your sales, consider this:
In a typical town, a business selling nothing but organic parrot food would likely struggle. There's probably not enough demand, and even the local pet store couldn't sell enough of it to make it worthwhile.
But online, with over 1.3 billion people worldwide on the Internet, even if only one or two people in every town want that specific, hard-to-find product, that's more than enough to make up a market for a profitable business!
In conclusion, for ‘job security’ in bad economic times go ahead a start your Internet business, but make sure you do your homework first.
The best place to start is the Joe Congo Marketing Academy. Learn more…
Established Businesses
There are two types of businesses. Those that are online and those that should be online.
If you are online, are you happy with the results of your marketing efforts? Would you like more traffic to your website? More customers through your doors? More sales and profits?
The solution is Joe Congo Marketing Academy.
If you are not online you are missing out! Traditional print advertising is becoming less effective each year. Already 54% of people have traded in their old Yellow Pages and solely search online and this number is growing daily. A survey by eMarketer showed that 63% of all consumers will go online before they will check out the Yellow Pages. Yellow pages are becoming less effective every year. The younger generations don't even use them any more.
Donald Trump has said that if you are not online within the next few years, you'll be out of business.
Is This You?
- don't know how to do web design
- don't know how to make graphics
- don't know what product to make
- don't know how to copywrite (i.e. make sales letters)
- don't know how to make good videos
- don't know how to make multiple streams of income
- don't have the money to hire a programmer
- don't have the money to hire a web designer
- don't know what to sell
There are many other reasons that you might not be making any money online.
That's where Joe Congo Marketing Academy comes in. Check out how we can help you.
Joe Congo
Marketing Academy
What Will You Learn?
How to get started with almost no investment.
Many of the strategies are 100% free to implement. We will reveal secret resources that top entrepreneurs use every day to make hundreds of thousands of dollars – and most of them you’ve never heard of.
How to make super fast money.
This is not a get rich quick scheme, but you could make a good income quickly. Many of the techniques you’re about to access can generate a profit overnight, some in as little as a few hours.
How to do it low tech, and no-brainer.
You don’t have to know anything about setting up a website to make some of these tactics work for you.
