Article Marketing
Article marketing is a type of marketing in which business operators write short articles related to their respective industry. These articles are then made available for distribution and publication in the marketplace through article directories. Each article should contain a bio box that includes references and contact information for the author's business.
A well-written article with great, useful and interesting content released for free distribution has potential to increase the authoring business' credibility within its market as well as attracting new clients. It is also a great way to create back links from authority sites (the directories).
So by now you know that to improve your websites popularity, search engine ranking, etc., you need to write articles. You next thought might be that you can't do this. Believe me, you can do this. With a little help from the Joe Congo Marketing Academy and a little practice you will become an expert in a short time.
But there are ways around writing the articles yourself. You can purchase the rights to various articles that gives you the right to add your own resource box to the bottom. The content may not be the newest or the best, and many others may be using the same content or variations on it, but it is still content with your resource box tagged on at the bottom.
All you have to do to have your own original article is to rewrite part of the article to make it different from the one you purchased.
There are numerous article submission directories and sites on the net, such as Ezine Articles and Go Articles You will be able to submit your article, even if it isn't original, to some of these without duplicating existing content on the article directory by making some changes. You should rewrite at least 35% of the content to avoid duplication charges.
Another possibility is to a hire a ghostwriter at Elance and pay for articles written especially for you. This will cost a little more than private label right articles, but has the benefit that the article is totally original, so it is more likely to be copied and published by others - driving traffic to your site.
Make sure that in your agreement with the writer you have the complete rights to the material you paid for, so that you may modify, relabel, or combine it with other material into an ebook if you decide to do so. You may be able to get 10 decent articles for as little as $50.
Make sure the articles are useful and not just promotional sales letters. If you just publish sales copy, your articles won't get published elsewhere, and your reputation will suffer. They don't have to be long, a well-written article with about 350 words is usually adequate. I consider 2,000 words to be the maximum length.
If you get a reputation as a source of decent quality articles, and you will soon become known as an expert and experts are trusted.
Remember, in order to buy your products or service prospects to to know, like and trust you. Articles can help you accomplish this.
How to Find Topics for Your Articles
The first thing that you will want to do is to look at your website and ask yourself some very important questions. What is the theme of my website? What product or service do I want to promote? Do you have a forum on your site? You may be able to use one of your forum postings as an idea to get started.
Do you find yourself answering the same questions over and again for people who are interested in your products or services? If so, sit down and construct your answer in such a way that it can also be used as an article to promote your website. Give your answer to the person who asked the question and then release your answer as an article.
You should always try to write about a topic that interests you, and that you think can benefit others to read. Don't hold yourself back with the excuse that you are not an expert in the field that you are writing about.
Everyone on the planet has something to contribute to others. There are things that you might know that I don't know, and you can share that information with me. And, believe it or not, there are things that you will know that thousands of other people including myself have no knowledge about. There will always be something that you can teach the rest of the world.
