Even if you don't have a single penny to spend on advertising, you can still start online…right now... with a little help from

Joe Congo

Marketing Academy

Click here to add text.

Online Advertising

One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time.

Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of specific keywords.

The three most common ways in which online advertising is purchased are CPM, PPC, and CPA.

CPM (Cost Per Impression) is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. The M is the Roman numeral for one thousand.

CPV (Cost Per Visitor) or (Cost per View in the case of Pop Ups) is where advertisers pay for the delivery of a targeted visitor to the advertisers website.

PPC (Pay Per Click) is also known as cost per click (CPC). Advertisers pay each time a user clicks on their ad and is redirected to their website. Under the PPC pricing system, advertisers pay for the right to be listed under a series of target keywords that direct very relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website.

CPA (Cost Per Action or Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this model, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. Payment is sometimes based on the user completing a form, registering for a newsletter or some other action that the merchant anticipates will lead to a sale.

The majority of online advertising has a cost that is brought about by usage or interaction of an ad, but there are a few other methods of advertising online that only require a one time payment.

Since the first emergence of the Internet as a worldwide marketplace, the great advantage of Internet marketing has been its ability to reach customers around the globe but until now there has never been a way to unite local communities, local customers and local businesses all together. People turn to the Internet for information, and now 63% off all people research online before making a purchase at their local store.

The last few years have seen a tremendous expansion in the power of online social communities such as MySpace, Facebook and BOOMj. Hundreds of millions of people are linked in and sharing their thoughts, opinions and lives with each other, creating a vast marketplace and an unmatched opportunity for ad exposure. However, the cost of maintaining an advertising campaign on a major community is far beyond the budget of most small businesses, and the market has been skewed towards companies which can profit by large scale advertising, and against local companies…

What, then, is the local solution to the global market? The answer lies in pin-pointed marketing, working on the people-to-people model already present in online social communities.

We recommend for you to try LocalAdLink, the low-cost system which is the complete solution for local businesses.

As a destination website, LocalAdLink already serves over 14 million businesses across the nation. Consumers can review businesses and services and read the reviews of others.

However it doesn’t stop there….LocalAdLink has created a game-changing opportunity with its exclusive advertising technology – imagine going to the most popular websites and seeing your ad – geo-targeted to your community and relevant to your audience.

LocalAdLink has created this advertising network and created an affordable and easy solution for business to appear on websites such as Google, Yahoo, MSN, MySpace, Facebook, Fandango, Rolling Stone, BOOMj, HGTV.com, MarthaStewart.com, NFL.com, Tarot.com, Photography.com, Mommy.com, Gardens.com and hundreds more.

Discover how LocalAdLink can help you.

Definitions

Floating ad: An ad which moves across the user's screen or floats above the content.

Expanding ad: An ad which changes size and which may alter the contents of the webpage.

Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed

Wallpaper ad: An ad which changes the background of the page being viewed.

Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.

Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.

Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed.

Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.

Mobile ad: an SMS text or multi-media message sent to a cell phone.