Self Publishing
Self publishing is the publishing of books and other media by the authors of those works, rather than by established, third-party publishers.
Although it still represents a relatively small percentage of the publishing industry in terms of sales, it has been present in one form or another since the beginning of publishing and has seen a considerable increase in activity with the advancement of publishing technology, including xerography, desktop publishing systems, print on demand, and the Internet.
Today self publishing is one of the fastest growing segments of the publishing industry. There are many reasons why authors find it attractive.
- It allows the author to be in control of the entire creative and selling process unlike using traditional publishing companies.
- You have complete control of your book design.
- Large publishing houses take months to complete your book for sale in book stores. You can complete the finished product in only a few days.
- First-time authors may find it difficult to be accepted by a traditional publishing house because of the unpredictable sales of a newcomer's book.
- Large publishers are not interested in local interest books. However, books with interest in a certain region or community sell very well and can raise thousands of dollars for the author.
- The finished copies, the copyright, all subsidiary rights, and all money received from book sales are exclusively yours.
As a self-published author, you pay the total cost of developing and producing your work and you are responsible for every step of the marketing and distribution and distribution process. And remember, the best salesperson for a book is usually the author.
You can test your book's sales potential by self-publishing a small quantity with a short-run book printer. Some print-on-demand companies allow you to order one book for as little as about $5. These printers do excellent work and provide a full line of services to produce an attractive, professional book,
Sometimes the profit of a book is not the primary objective of publishing a book. You may want to simply explore your own interests. You may want to fill specific needs of an organization, a business or your own family. Telling a family story or just getting their words in print for the next generation is very important.
Traditional publishing companies are only interested in books that will interest the mass market and earn a profit for them. They will seldom accept a project intended for a small audience.
Print-on-demand publishers
Short run printing is also called Print-on-demand (POD). POD publishers generally do not screen submissions prior to publication, and many are web-based. They accept uploaded digital content as Microsoft Word documents, text files, or RTF files, as printing services for anyone who is willing to pay for the printing.
Authors may choose from a selection of packages, or they may design a unique printing package that meets their requirements. For an additional cost, a POD publisher may offer services such as book jacket design with professional art direction; content, line, and copy-editing; indexing; proofreading; and marketing and publicity.
Some POD publishers offer publication as e-books in addition to hardcover and paperback. Some POD publishers will offer ISBN (International Standard Book Numbers) service, which allows a title to be searchable and listed for sale on websites.
Many critics dismiss POD as another type of vanity press. One major difference is that POD publishers usually have a connection to retail outlets like Amazon and Books in Print that vanity presses generally do not have. This means that you may be able to sell your self-published book from those outlets.