Traffic
Of course, there are many elements in your business that are very important, but there are two crucial ones that determine its success or failure. They are are:
- Traffic
- Conversion
You can have the best product in the world with a great website and an excellent sales letter. But if nobody knows about your product or how to find you, you are not going to make any money.
You need people visiting your site in order to make sales. With visitors at your site, your website and sales letter can play their intended role and you can make money.
There are lots of traffic generation methods. Some are free, while others will cost you. You have to select and utilize those that will really work for you.
Many people are obsessed with getting thousands and thousands of visitors per month. A lot of effort is put into driving traffic to their sites, but they don’t consider one of the most important principles in business.
What really matters is the quality, not the quantity.
When you are driving traffic to your site and you don’t know what type of traffic it is, you are wasting a lot of time and effort. You want visitors that are interested in what you are offering, you want people that land on your site and do what you expect them to do. In other words, you want traffic that works with your business and decides to opt in or buy.
Some people only think about traffic and this is the only thing they do during the whole day. They try to generate traffic from every source possible - social media sites, blogs, forums, networks, eZines, articles, etc. Traffic is good but only if it converts.
Don’t make the common mistake of driving a lot of traffic to your site, looking at your traffic statistics and getting excited. It is the wrong approach, because if these big traffic statistic numbers don’t result in sales it is a complete waste of time.
You have to drive targeted traffic to your site and in order to do this you need to keep two things in mind:
- The quality of the message you put out
- The people you deliver that message to
Your message must be delivered where your prospects are and it has to make them visit your site. Sometimes you are delivering the right message, but you don’t know if you are doing it in the right place.
So, what to do? The answer actually simple, you have to track your links to know where your traffic is coming from and how it is converting. There are many services available that you can use to track your links, HyperTracker is one of them.
When you know your numbers, then you need to only focus on the sources of traffic that are converting better. This way, you will save a tremendous amount of time and money and you will be more efficient and productive. You will make more as you have the people visiting your site that are actually interested in paying you for your services or products.
So, track your traffic and for the traffic sources that don’t work you can tweak the message you are delivering. If you see it still doesn't work out, then remove them from your traffic source list. At least for that particular product or service.
A small amount of traffic with a very high conversion rate beats a huge amount of traffic with a low conversion rate.
